Ventajas de utilizar Google Analytics

Ventajas de utilizar Google Analytics
Ventajas de utilizar Google Analytics
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We’ll walk you through the basics of email marketing to get you started, and give some valuable tips along the way to help keep you on the right path.

Actualizado: Ago 27, 2019 | 3:09 pm
  • Katie Fritts used to dread digging through underwear bins at the mall so much that she was stockpiling old undies for actual decades. Today, the founder of the women's subscription shopping service Underclub has one goal: to bring her for women, by women business to more customers. For this edition of What's in Store, Katie explains how using multiple channels in Mailchimp—postcards and Facebook ads—helps boost Underclub's conversions.

    Underclub's Austin-based, designer-to-door model launched its website in 2017 with a goal to relieve the stress of shopping for lingerie and empowering women to feel comfortable choosing brands that best represent them. Katie also wanted to highlight other female entrepreneurs in the male-dominated lingerie industry, such as Natori, Commando, and more. "Pretty much every design team that we work with is female-led, and we specifically seek out female-led businesses," she says. For Katie and the Underclub team, the biggest challenge is bringing the service to more people. Fortunately, they're already finding some success using postcards and Facebook ads.

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